Lady Gaga per Shiseido

Lady Gaga returns to be talked about: testimonial for the campaign greeting the new year of Shiseido, immortalizes itself in 50 exclusive shots.

With as many as 50 selfies, the twenty-eight Stefania Germanotta, better known as Lady Gaga , has become the new face for the advertising campaign of 2015 of Shiseido. Japanese maison in fact, every year for the “New Year advertising campaign”, thanks their Japanese customers, with the theme shots immortalized by internationally renowned photographers.This year the multinational has decided to ask the Mother Monster and for the occasion “special” the beloved Lady Gaga took 50 self-portraits in exclusive for Japan. Of these, 46 have been published 1 January 2015 and the other four, five of the same month. The publication has been given to 50 different Japanese magazines, to his instagram, and the website of the brand. The queen of pop was the perfect choice for the campaign of Shiseido, in fact his motto and his philosophy of life –  Live life your own way-fits perfectly with the philosophy of the Japanese cosmetics company-Because the beauty is Already in you.

In an interview to Glamour, the well known singer recalled by SongAAH, speaking of beauty, she is seen “not conventionally beautiful” and continued that “If there was some sort of mathematical equation for beauty, I do not know if I would l ‘algorithm. I have always been in agreement with this. I’m not a supermodel. It is not what I do. What I do is music. I want my fans to feel the way I do, you know what they have to offer is just as important, more important than what is happening outside. ”

The photos posted portray Mother Monster with different hairstyles, styles and make-up, ranging from eccentric tricks and very strong to as “Mom made ​​it.” In fact, between 50 selfies will find many with sober and natural look. Surely, Shiseido has focused on an advertising campaign not only very direct, but perhaps, the cheapest of the story. He has managed to really hit its audience, reaching even the young people who are now launched in a search of the 50 photos. The treasure hunt for the collection has begun!

And you, what are you waiting? Watch Lady Gaga selfies in our gallery!

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